• Commission-Free Trading: Ally Invest offers $0 commissions on most U.S.-listed stocks, ETFs, and options trades, making it highly attractive for cost-conscious investors.
• Automated Investing: For those who prefer a hands-off approach, Ally provides Robo Portfolios, which can be tailored to specific goals and risk levels. A $100 minimum investment is required to start, and there is no advisory fee if you choose the cash-enhanced portfolio option.
• Self-Directed Trading: Investors who want to control their own investments can choose from a variety of assets, including stocks, ETFs, bonds, and options. No account minimum is required to start.
• Personalized Financial Advice: Ally offers personalized advice for higher-balance investors (starting at $100,000), which includes one-on-one guidance and a customized financial plan. There is a blended advisory fee of up to 0.85%.
• Education and Tools: Ally provides comprehensive educational resources, including articles and videos on topics like ETFs, mutual funds, and general investing tips. Charts, screeners, and expert analysis are available to assist in decision-making.
• Integration with Ally Bank: The platform integrates with Ally Bank, allowing users to manage their savings and investments in one place with easy money transfers.

Ally Invest is an online brokerage service offering a range of investment options, including commission-free stock, ETF, and options trading. The platform caters to different types of investors, from those looking for self-directed trading to those who prefer automated investing or personalized advice. Ally Invest stands out for its no-account-minimum policy, competitive pricing, and integration with Ally Bank, allowing users to manage both banking and investing in one view. With a user-friendly interface and robust educational resources, Ally Invest aims to make investing accessible to all levels of investors.

• No Commission on U.S.-Listed Securities: Ally Invest offers commission-free trading for most U.S.-listed stocks, ETFs, and options, reducing costs for active traders.
• No Account Minimum: Investors can start with as little as $0, making it easy for beginners to start investing.
• Automated Portfolios Available: For investors who prefer a hands-off approach, the Robo Portfolios option allows for automated, goal-based investing with a low minimum requirement of $100.
• Integrated with Ally Bank: Users can manage their savings and investments together, offering convenience for existing Ally Bank customers.
• Low Fees for Options: Options trading is offered with a competitive fee of $0.50 per contract.
• Comprehensive Educational Resources: Ally Invest provides accessible and easy-to-understand resources to help investors build their knowledge base.

• Limited Advanced Trading Features: While Ally offers basic trading tools, professional traders might find the platform lacking in sophisticated features available on more advanced trading platforms.
• Advisory Services Require High Minimum Balance: Personalized financial advice requires a minimum investment of $100,000, which may not be accessible to small investors.
• Limited Mutual Fund Selection: No-load mutual funds are available commission-free, but the selection may not be as extensive as competitors.